The Truth About Music

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SXSW Alphabet: 26 Bands We Can’t Wait To See At SXSW (U-Z)

Each and every year, South by Southwest is a launching pad for new music. From John Mayer to Marina and the Diamonds, the festival has a knack for producing big name stars. As The Truth About Music prepares to cover the event for the third consecutive year, we’re excited to travel through the alphabet and pick 26 bands that we can’t wait to see at SXSW 2012. To see Letters Q thru T, Click Here.

U is for U.S. Royalty: Without a huge amount of choices, the U’s were a pretty easy category to nail. U.S. Royalty features a classic indie rock vibe with a flair for dramatic production. Think Coldplay. A very well put together sound and catchy tunes should equal success for these Washington, DC natives.

V is for Van Hunt: The V’s were a very close call and we wanted to throw a huge shout out to runners up Viva Viva, who have an awesome, rock and roll sound. Still, how many up and coming, SXSW artists already have a Grammy under their belt? Our V artist, Van Hunt, does. His R&B meets pop style is smooth and silky and a refreshing change of pace for the SXSW lineup.

W is for The War On Drugs: Another over the top indie rock band (in a good way), The War On Drugs feature a nice blend of rock and electronic sounds. What makes the band stand out is the phrasing within the bands lyrics. The up tempo singing style really makes an impact on the listener (even if it makes it harder to understand the lyrics). If there’s one thing SXSW attendees love, it’s melodic indie rock.

X is for The Xcerts: If you’re a potential SXSW band, it might be beneficial for you to pick a band name that begins with the letter X. With a total of five bands, there weren’t a lot of choices here. Lucky for us, there was a standout band here. The Xcerts are an emo/pop trio with quick verses and big hooks. Their sound could be described as epic rock. These guys are definitely worth checking out in Austin.

Y is for Young Buffalo: This up tempo rock group can only be described as a complete sound. The vocals aren’t overpowering, the guitar isn’t front and center and the drums are ever present but not overbearing. Still, this collection of sounds teams up to form a very cohesive unit and with a great song added into the mix (see the video below), Young Buffalo is our winner for a Y category that featured 14 other uses of the word “young.”

Z is for ZZ Ward: When you heard ZZ Ward, who were you expecting to hear? Well here’s some news for you. ZZ Ward is a chick! And this chick has some pipes. Ironically, she reminds us of someone who could compete on American Idol. Instead, this California rocker is making horror style music videos and singing with a gospel chorus. What a stunning way to wrap up our list!

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  • Comment by Bob Warren posted March 12, 2012 at 20:44

    Have a Super Monday and a Fantastic Week!