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Windows 7 And the Worst Marketing Campaign Ever


We all know it’s true. Even hardcore Windows users admit that Apple is seen as the younger, hipper, more with the times company. Products such as the iPod, iPhone and sleek Macbook’s have given them this image but advertising is really where they stand apart.

Over the past 25 years, Apple has changed everything we knew about advertising. Starting with the infamous “1984” ad featuring Windows as the “evil empire” Apple has always known how to push other companies buttons. Even their current iPhone campaign featuring the term “there’s an app for that” has been turned around by Verizon with “there’s a map for that” showing their superior coverage maps.
Windows has taken it on the chin from Apple for years and in 2008 finally hit back. Their “I’m a PC and I’ve been made into a stereotype” campaign was a great combat to “I’m a mac, I’m a pc.” Furthermore, their marketing has finally gotten with the times as they have finally begun attacking Apple directly, something Apple has been doing for years.
That brings me to tonights conversation. Windows 7 is the latest product from Microsoft. It promises to be the best version of the most widely used operating system in the world. The problem is the ads surrounding the campaign are dreadful. The person who came up with the idea that showing a slideshow produced by an eight year old was a good idea should be fed to the Apple worms. If you haven’t seen it, here it is.
Even more disturbing was the idea that Microsoft wanted to compete with Apple on the ‘fun level.’ Before the new OS was released, Microsoft sent out emails about the opportunity to throw a “Windows 7 Launch Party” inside your own home. Personally, I didn’t buy it. I thought it would be a failed attempt and that no one would actually participate.
Here’s the catch. My roommate did participate, he got chosen and instead of having a party, chose to simply install his free copy of Windows 7 and leave the rest for a later date. Included in their fun kit were streamers, napkins, balloons, a puzzle, tote bags and even playing cards. Was this really Microsoft’s best attempt to show how cool and fun they are?
Here’s what my roommate got in the kit:
Personally, I’m sticking with Apple, even if it means no party kits ever being sent to my house. I don’t mind shelling out money to a company when the products just work and even better yet, the ads are simply perfect.

Add A Comment

3 Legacy Comments

  • Comment by Anonymous posted October 20, 2009 at 16:07

    i would agree fuck microsoft
    <3 Apple!!

  • Comment by Natalie posted October 20, 2009 at 17:57

    a microsoft party? thats awkwarrrrrd.

  • Comment by Anonymous posted October 20, 2009 at 18:17

    As a dedicated hater of any Apple product …and a marketing major…i would agree that campaign is awful…but that bunny in the hat just made me want to go out and buy Windows 7

    btw this is Ben