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Season Pass

I got a recent email from Bob Lefsetz in which he discussed the idea of a season pass in the music industry. The way it would work is similar to the way it works in performing arts centers, disney world, and baseball stadiums. You would purchase a pass that gives you access to either all or some of the years performances.

My question to you is as a concert goer, would this interest you? Let’s say you could pay $250 upfront to be guaranteed tickets to any five shows at your favorite venue over the course of a year.

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This would help build loyalty between fans and venues, and make venues careful to book a complete lineup of acts.

Please click either ‘yes’ or ‘no’ to the right and let me know your thoughts.

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1 Legacy Comment

  • Comment by katy posted December 17, 2008 at 22:50

    It definitely depends. My family and I always get season tickets to the ballet and/or opera at Lincoln Center. In these circumstances, you buy a specific subscription to the shows. In other words, Subscription A has tickets to Swan Lake, Cinderella and Don Quixote; whereas , Subscription B has tickets to the Nutcracker, Giselle and La Sylphide. My point is that the subscriber has the opportunity to choose which shows they see. If the venue were able to provide me with a specific subscription and/or list of specific acts, then I would much more interested to purchase a season pass. I would not take the gamble and buy a season pass for a venue that could not provide prior information about the shows it would host, however difficult that may be.