The Truth About Music

"What's hot, what's not, and whats next in pop music"

Topic: SXSW

Interview: Chiddy Bang Chat Breakfast, Ad Libs and Spaceships

By Harris posted March 26, 2012 at 14:39

With thousands of musicians at SXSW for thousands of reasons, one thing separates Chiddy Bang from the pack. While some were there to learn and others were there to impress critics, Chiddy Bang came to Austin, TX in the middle of March to do one thing. Have fun. From the moment they hit the stage to the final question of our interview, we could tell that Chidera Anamege and Noah Beresin love to have fun and do what makes them happy. Continue...
Truth About Music Live: Said The Whale Perform “Jesse, AR”

By Harris posted March 22, 2012 at 15:05

The following video is a part of our Truth About Music Live series featuring exclusive live performances by pop musics best up and coming talents. When we first met Said The Whale, they were stationed in an iHop parking lot in the southern portion of Austin, TX. As we approached the van, we were greeted by a happy group of musicians who had just spent a great deal of time driving to SXSW. They were excited to be in Austin and the performance you are about to watch was truly mesmerizing. It even pulled a few people away from their pancakes to listen. Continue...
Opinion: Robert Dean’s (Short) Opus On SXSW

By Robert posted March 22, 2012 at 08:22

It’s over. After an exhausting trek into the musical miasma known as SXSW, I came away with a lot more, complex feelings than I had intended to. Within the four days I spent roaming the landscape of downtown Austin in search of new sounds, I was met with some interesting opinions about where music is going, why we’re here, what’s coming next, and how the ladder could fall out on this pseudo “music first” festival. SXSW is a very complicated thing to try and stick in one constructed idea. It’s too vast, and there is way too much going on to box it and ship it off. This is a plus for one aspect of the event, but for others, it’s very limiting. Continue...
Interview: Kahn From The Parlotones

By Harris posted March 20, 2012 at 08:35

When we were creating our list of the top 26 bands (alphabetically speaking) to see at SXSW, The Parlotones were runaway winners in their letter. A smooth blending of sounds along with what can only be described as brilliant songwriting, The Parlotones bridge the gap between humanitarian and rock band. After climbing Mount Kilimanjaro to raise awareness for the abuse of women, they jumped on a plane (actually three planes) to bring their music to Austin, TX for SXSW. Although The Parlotones may be relatively unknown in America, they are a multi-platinum selling act in South Africa. Lead singer Kahn Morbee took a few moments out of his busy SXSW schedule to speak with us. Enjoy the interview: Continue...
Pictures: SXSW Day 3

By Harris posted March 16, 2012 at 13:29

Check out some pictures from our third day in Austin, TX for SXSW. Continue...
SXSW Day 3 Recap + Video Recap

By Harris posted March 16, 2012 at 11:15

Day three at SXSW 2012 was a notch above the rest. With a full day of music, interviews and exclusive performances, we were treated to a ton of great music and some of our favorite performances yet. The day started off with The Balconies, an energetic rock band who took a few minutes to speak with us after their show. One of the coolest moments of the day was our taping with Said The Whale. Setup in an iHop parking lot, the band performed an exclusive song for us which will be posted some time next week. Continue...
SXSW Day 2 Recap + Video Recap

By Harris posted March 15, 2012 at 20:05

Day two at SXSW was highlighted by an unlikely band. After spending the day interviewing a number of outstanding artist, we were able to secure a few moments with Eve 6. A band from an entirely other time, Eve 6 saw most of their fame more than ten years ago, performing songs such as “Inside Out” and “Here’s To The Night.” After an eight year break, the original members are back and appear more motivated than ever. Their performance told the story. They were full of energy, a true bands band. Continue...
Interview Pictures From SXSW Day 2

By Harris posted March 14, 2012 at 21:50

Check out some photo’s from our second day at SXSW. Today, we got to interview four amazing bands. Three of them posed for some photos following their interviews. Below, check out Quiet Company, Eve 6 and Kahn of The Parlotones. Continue...
SXSW Day 1 Recap + Video Recap

By Harris posted March 14, 2012 at 12:05

As we wake up for day 2 of SXSW 2012, let’s take a look back at some of the highlights from day 1. The standout band from the day was Austin’s very own Quiet Company. In the venue formerly known as Emo’s (now known as The Main), Quiet Company performed to a packed house. Their over the top, arena style sound is incredibly moving. A conversation after the show pondered the question, why is this band not huge? Maybe SXSW 2012 will be the big break these guys needed. Continue...
SXSW Photos: Day 1 In Austin

By Harris posted March 14, 2012 at 03:08

Check out pictures from The Truth About Music’s first full day in Austin for the SXSW Music Festival. Enjoy! Continue...