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Britney Goes British: Her Latest Single Kicks It Dub Step Style!

This past week, Britney Spears’ latest single, “Hold It Against Me” hit the web, and subsequently became Scott Mills’ (BBC R1 DJ) Record of the Week. What makes this the twenty nine year old’s best song in years you ask?, well its simple… As I’ve mentioned before, Electronic Dance Music or EDM and Dub Step, as genres, have had an amazing year in 2010 and are shaping up to have an even better year in 2011. With that said, this is Britney’s best song in years because she is embracing this shift in the music industry, as well as people’s taste in music in general, and changing her style ever so slightly whilst still maintaining the classic Spears sound. More than ever before, DJs and Electronic Music Producers (A.K.A. Deadmau5, Tiesto, SHM, Armin Van Buuren) are literally selling out arenas and entire tours, so props are in order to Britney, her manager (Adam Leber), her producers (Dr. Luke and Max Martin) for going with this shift and not only making money, but actually making a good song.

A lot of artists develop a basic sound and barely evolve it at all throughout their careers. Britney is holding on to her roots in terms of lyrics and vocals, but takes a seemingly simple electro/house beat and melody and just throws in the slightest elements of Dub Step at the climax of the song immediately followed by the trance -y-est sounds you’ll ever hear. These little elements makes a song that literally transcends four genres; Dub Step, Electro/house, Trance, and Pop.

“Hod It Against Me” has set the US record for most radio plays in one day (619 plays), and Rick Florino has been quoted as saying it’s “one of Britney’s catchiest club bangers yet.” All I can say is that I’ve heard reports that Britney is working with some big name Dub Step and EDM producers on the album, and therefore, I can not wait to hear what else she’s got.

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2 Legacy Comments

  • Comment by Robert Dean posted January 19, 2011 at 23:20

    I disagree with the classification of this song. It’s more house in the style of what the Black Eyed Peas are currently up to, not Dubstep.

  • Comment by Jon posted January 28, 2011 at 12:40

    Dude it’s Dub Step. Britney has said it and she’s working with dub step producers ie. London producer Rusko on the album, and if you have ever heard a dub step song, you would instantly identify this song with that general sound.