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Review: “The Beginning” is Definitely the Beginning of Something

Just shy of a year and a half since The Black Eyed Peas released their now Double Platinum album The E.N.D., we now get blown away again by The Beginning. A mere six months (relatively short in terms of a 15 track album) since the BEP’s announced they were working on another album, the shelves are again restocked with their work.

The E.N.D. was somewhat of a new direction for the BEP’s as they explored a ton of synth work and autotuning as well as other forms of electronic music production. With Will.I.Am. at the helm for both The E.N.D. and The Beginning, I’m surprised at the approach taken this time around. Their last album featured a lot of new sounds and broke down some barriers of the music industry, but The Beginning seems to be a different animal altogether.

It seems that Will.I.Am. has completely embraced the world of electronic music and its massive emergence on to the scene and in the industry, especially when the likes of David Guetta and DJ Ammo are also featured as producers. The album features some rather recognizable songs that have been retrofitted for the electronic music age such as the first single “The Time (Dirty Bit)”, which is based on the song “(I’ve Had) The Time of My Life”, the main theme of the 1987 film Dirty Dancing.

The rest of the album is a pretty much perfect combination of Pop and Hip Hop in terms of lyrics and singing, and that perfect combination is laid over some awfully amazing beats, both original and manipulated oldies. Fergie has an amazing vocal performance on the song “Whenever” that is yet another perfect combination of BEP’s deep vocal abilities and ground breaking production abilities. Then songs like “The Situation” (which is about a boy, presumably Mike “The Situation”), bring about a mind blowing combination of rock guitar and an electro beat reminiscent of DJ Antoine’s “This Time.”

Being a massive fan of all music electronic, meaning anything and everything from dub step (which I wish they tried) to trance to electro house, I am so glad to see a primarily Hip Hop and Pop group taking the genre by storm and making it their own way at the same time. Albums like this say a lot for the future of music, and the general direction it’s heading in. Basically every song is full and fits perfectly. This album is obviously going to be huge, and I am already falling in love with it so, I highly highly recommend picking up a copy, it’s well worth it.

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  • Comment by Mark Townley posted December 14, 2010 at 15:00

    Mark Townley bought the album and would recommend it too!