Indies And The Underground

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Beyonce 'Bow Down/I've Been On'

Beyonce, as you are no doubt aware of by now, has dropped a new track “Bow Down/I”ve Been On.” 

Produced by Hit Boy and Timbaland, the song is miles away from the grown folks R&B of 4; it starts with Bey singing over snappy 808s and trippy synthesizers until the beat drops down into trunk shattering chopped and screwed bass, complete distorted vocals as Bey recalls sweet memories of her Houston youth.

The track will work great in the clubs, and appeal to remix DJs and hip hop stations.  But as a proper single, I don”t feel it matches up to previous blockbusters like “Crazy In Love,” “Irreplacable,” “Countdown” or “Diva.” It”s just not broad enough to appeal to Beyonce”s

mainstream pop audience–many of whom will probably be scratching their heads and wondering “what”s boudin?”–or get major airplay on top 40 stations.

More than likely, it”s probably a case of Beyonce wetting our appetites for new music while covering all her demographic bases. In this case that means making sure she keeps a foothold in clubland, where Rihanna and former DC band mate Kelly Rowland currently reign. My guess is she”ll drop a few more tracks of various styles before she rolls the first single. Listen to “Bow Down/I”ve Been On” here.

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