Indies And The Underground

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Boys Noize Unleashes "ICH R U" Video, New Album Out Now

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Boys Noize’s third album Out Of The Black dropped this week. Featuring grimy electro cuts like “What You Want” and “XTC,” as well as the Snoop Dogg collaboration “Got It,” the album is rawer alternative

the slickly produced EDM tracks getting spins on the radio.

Single “ICH R U,” another rough and rugged track, has also gotten the video treatment. Just as his music turns studio technology inside out, so does the clip, featuring keyboard letters transforming from rubik’s cube to robot to computer to computer/human hybrid. If anything it gives some ideas of what to do with all those old keyboards you may have laying around the house. Watch it HERE.

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