"Exposing New Music To The Blog-Reading Masses"
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The Doggfather is no more. The artist the world has referred to as Snoop Dogg for the past two decades has changed his name to Snoop Lion, a moniker he’ll use to refocus his musical energies on reggae music. Find out how much Snoop will be jammin’ after the jump.
Rap is not a challenge to me,” Snoop said Monday night at a press event in New York City, according to the Huffington Post. “With no disrespect to other rappers, but they can’t f*** with me in rap. I’ve won every accolade you can get in rap, they call me ‘Uncle Snoop’ in rap. When you’re an uncle, it’s time to find something new … I want to feel like a kid again.”
The rapper made it clear that his new music will no simply be a “Snoop Dogg does reggae ” mashup, but complete artist rebirth. “It’s not that I want to become Snoop Dogg on a reggae track,” Snoop said. “I want to bury Snoop Dogg, and become Snoop Lion. I didn’t know that until I went to the temple, where the High Priest asked me what my name was, and I said, ‘Snoop Dogg.’ And he looked me in my eyes and said, ‘No more. You are the light; you are the lion.’ From that moment on, it’s like I had started to understand why I was there.”
Snoop Lion’s debut single “La La La” is currently out on iTunes. Watch him explain his new alter-ego below.